One Broadway sits at the very tip of Manhattan, where Broadway, Greenwich Street, and Battery Park come together. I recently lead and executed their rebrand to target leading-edge companies looking for a new headquarters in Manhattan.
One Broadway Brand Identity
I was tasked with overseeing the brand identity for the new space. Inspired by the building, I developed an identity to reflect the split between the older original building and the new more modern 6 story addition.
Role — Associate Creative Director
One Broadway has been home to titans of American history and industry — from George Washington’s Revolutionary War headquarters, to J.P. Morgan’s steamship empire the International Mercantile Marine Company.
To highlight this history, we created a highly interactive design showcasing imagery from each time period.
